Minggu, 23 Oktober 2011

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Social Media: A Fad? Or a Fundamental Shift in the Way We Communicate?

The world as we know it is changing. Are you ready? If you’ve been dragging your feet about launching into the deep recesses of social media, now is the time.

Market Yourself: A Beginner’s Guide to Social Media explores all the big dogs of social media, breaking down each account into an understandable and easy to manage marketing tool. You’ll learn how to set up accounts, how to manage your subscriptions, effectively communicate with your peers, and determine which channels are appropriate for you.

  • Sales Rank: #2073301 in eBooks
  • Published on: 2010-02-14
  • Released on: 2010-02-14
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
I own the paperback version
By Nicholas
This book helps you to cut through all the hype and fog surrounding the concept of social media and get directly to the important concepts and practical application. If you're interested in promoting your organization, service, product, or brand, it's imperative that you utilize modern avenues. Market Yourself explains and demonstrates how you can do this properly with social media and how to avoid having a negative effect on your audience by doing the wrong way.

As a Web designer, I sent a copy to each of my clients for Christmas. A number of them were asking for help with representing themselves via social media before and even more are now. Most importantly though, it familiarized them with the concepts and strategies so that I can communicate easily with them about it.

0 of 0 people found the following review helpful.
Quick education in social media
By Chris Putman
I am a university professor teaching public relations and promotions. Social media is key in getting the word out in today's business world, and this book is a great guide to promote a business. Because it is written with such clarity and so concisely, it's a quick, informative read. You walk away with the feeling you have a clear understanding of a complex topic. JP Jones did a amazing job of cutting through the excess babble and getting to the point. Not only does it make a good handbook for a business owner, but it would make an equally effective textbook in an academic setting. Want a quick education in social media? This is the book for you.

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  • Sales Rank: #14783674 in Books
  • Published on: 2011-02-27
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 10.00" h x 6.75" w x .50" l,
  • Binding: Paperback
  • 122 pages

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Rabu, 19 Oktober 2011

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  • Sales Rank: #6913902 in Books
  • Published on: 1600
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Sabtu, 15 Oktober 2011

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The authors of the New York Times best seller Super Brain present a bold new understanding of our genes and how simple changes in lifestyle can boost genetic activity. The leap into "radical well-being" is a promise waiting to be fulfilled.

"You are not simply the sum total of the genes you were born with," writes Deepak Chopra and Rudy Tanzi. "You are the user and controller of your genes, the author of your biological story. No prospect in self-care is more exciting."

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For decades medical science has believed that genes determined our biological destiny. Now the new genetics has changed that assumption forever. You will always have the genes you were born with, but genes are dynamic, responding to everything we think, say, and do. Suddenly they've become our strongest allies for personal transformation. When you make lifestyle choices that optimize how your genes behave, you can reach for a state of health and fulfillment undreamed of even a decade ago. The impact on prevention, immunity, diet, aging, and chronic disorders is unparalleled.

  • Sales Rank: #8916 in Audible
  • Published on: 2015-11-10
  • Released on: 2015-11-10
  • Format: Unabridged
  • Original language: English
  • Running time: 737 minutes

Most helpful customer reviews

71 of 75 people found the following review helpful.
Two Out of Three!
By Dr. David Kamnitzer
Sections ONE and THREE were excellent! Section ONE reviews the science and Section THREE attempts to integrate MIND and CONSCIOUSNESS into the genetic equation. In my opinion, these are the areas where the authors shine. Dr. Tanzi is a geneticist
and Dr. Chopra is a philosopher focused on the Unity of Life.

Section TWO -- the practical lifestyle advice -- in my opinion was weak. As far as I know, neither of the authors and currently in
private practice, working with a large number of patients. I found the advice too general and limited. As a clinician, I didn't think they
had the necessary power to match the possibilities that the rest of the book makes available.

Still ... an important work ... and I am glad they wrote it!

56 of 59 people found the following review helpful.
Get the book if you want to improve your body and mind
By Dan
I heard about this book on Conan he had deepak chopra talk about it. I am not someone special by any means i put fuel in trucks for a window company thats my job. But this guy made my brain click if you have a understanding about things a average person wouldn't even think about get this book it might change your life by opening your mind because it makes sense. When i talk to my family about something similar they look at me like your nuts and half retard. But anyways i dont explain myself very well sometimes i sound like i need to go back to school I've been told. So starting on one improvement i need to quit talking about myself. Get the book

27 of 28 people found the following review helpful.
Disappointed
By kristen315
This was a lot of fluff - I am a health care professional, so I do appreciate research studies backing things up, but I felt like there was just too much rambling and not enough solid information here. Yes, probiotics are good, we already know this. I didn't read this expecting to gain some huge new revelation, but I felt like I wasted my money on it. Deepak seems to be recycling his ideas a lot lately and I didn't learn anything new. Meditate, eat well, take a probiotic. There you go, the book in 10 words or less.

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Jumat, 14 Oktober 2011

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Mindgames: Phil Jackson's Long Strange Journey, by Roland Lazenby

Phil Jackson led Michael Jordan and the Chicago Bulls to six NBA titles before joining the Los Angeles Lakers for the 1999-2000 season. Mindgames: Phil Jackson's Long Strange Journey provides an amazing inside look at one of the game's great practitioners and his intensely psychological approach to building championship teams.

Veteran basketball writer and author Roland Lazenby compellingly portrays a man with a unique determination to control the competitive environment he inhabits, revealing a clear picture of the Jackson mystique.

Features inside stories about Shaquille O'Neal, Kobe Bryant, Michael Jordan, Dennis Rodman, and others. This new paperback edition includes an updated afterword by the author.

  • Sales Rank: #1664105 in Books
  • Published on: 2000-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.45" h x 6.30" w x 9.31" l,
  • Binding: Hardcover
  • 256 pages

Amazon.com Review
Complex as he is colorful, Phil Jackson has led an improbable basketball life, marching to the tune of his own iconoclastic drummer and managing to win at every level along the way. He doesn't think like an average jock, nor does he approach his game like one: just ask Michael Jordan or Shaquille O'Neal, who've played better for him than for anyone else. Roland Lazenby couldn't have come up with a better title for his compelling exploration of what makes Jackson tick and how he evolved into one of the most successful and driven coaches in NBA history; for Jackson, the joy of his game is every bit as cerebral and psychological as it is physical. His aim, he says, is to help his players "strengthen the muscle of their minds."

Of course, Jackson--part shaman, part shrink, part mentor, part guide--has found some fascinating ways to strengthen his own, including LSD, meditation, Zen, Native American culture, William James's Varieties of Religious Experience, and the Grateful Dead. They are as much a part of Jackson's evolving core as pounding the offensive boards with the Knicks and warring with Bulls' management. If some of it seems contradictory, it is those very contradictions--more than the seven championship rings as a coach and two as a player--that make Jackson so interesting; they have helped him reshape and redefine the job. "Somehow," writes Lazenby, "Jackson has managed the very difficult feat of blending fun and discipline and spiritual exploration for his teams, sort of like combining a trip to the dentist with a carnival ride." No other coach has learned to walk that delicate balance so gracefully. But then, balance is Jackson's operating metaphor: keeping himself--and his teams--in balance while keeping opponents off theirs.

In Mindgames, Lazenby puts together a smart, solidly reported, and balanced portrait of a Zen master with a dark, driven side. He respects Jackson enough to not whitewash him. After all, innovators have a way of stepping on toes, and in basketball, the shoes, like the personalities, tend to be oversized. --Jeff Silverman

Review
"A must for any serious student of professional basketball." -- Gary Dretzka, senior writer, Chicago Tribune, Books Section, December 10th 2000

"a thorough account of his life and the 11 years he spent coaching in Chicago that should interest any serious Bulls fan." -- Mike McGraw, Chicago Daily Herald

From the Inside Flap
Mindgames is the story of Phil Jackson's remarkable rise to the top of the NBA coaching hierarchy. In it, author Roland Lazenby reveals the fascinating elements of Jackson's life and mental approach to coaching that have made followers of his players but also have made him--perhaps not surprisingly--unpredictable and sometimes unpopular to outsiders. It is also a detailed basketball story, with entertaining accounts from Jackson's years with the New York Knicks under the legendary Red Holzman to the remarkable six championships as coach of the Chicago Bulls and now a seventh title with the Los Angeles Lakers.

Born into a Pentecostal family that kept its distance from the secular world, the young Jackson developed deep appreciation for Native American culture and spiritual beliefs, beliefs that would later influence his unorthodox coaching methods. His transformation from naive child to streetwise flower child happened in a matter of months; his immersion in the counterculture of the 1960s and his injury-plagued NBA career would determine the person--and coach--he would become.

Regarded as a pariah from his playing days, Jackson toiled anonymously as coach of the Continental Basketball Association's Albany Patroons before the Bulls hired him as an assistant coach in 1987 at the unlikely age of forty-one. Assuming the head coaching duties after two seasons, he immediately separated himself from other NBA coaches by heaping pressure on opponents instead of his players. To lessen the anxiety of playing in the white-hot world of the NBA, he brought a thoughtful approach to performance--from meditation to mindfulness to yoga.

His success lies in his intensely psychological approach to building championship teams--maintaining authority without dictating to his players, building friendships with them without pandering to them, and earning their respect.

Jackson's approach is not for everyone. His battles with Bulls management spilled over into an ugly display in 1998 in the midst of their last championship run, and his relationships with a few NBA coaches have turned contentious. Yet even those who don't like him marvel at his mastery, at what he can do with a basketball team that no one else can.

In Mindgames, Lazenby compellingly portrays a man with a unique determination to control the competitive environment he inhabits. A clear picture of the Jackson mystique emerges: philosopher, teacher, manipulator, counselor, psychologist, shaman, champion, master of mind.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Very Entertaining
By William R. Drake
I really enjoy NBA basketball and I have watched DVDs of a number of the Bull's and Michael Jordan's great games of the 90s, but my knowledge of the game and players is fairly basic and I am not a "fanatic" about the sport. From that perspective, Mindgames is a very readable and enjoyable book. It also has a lot of interesting information about Jackson, and Chicago and LA players, without being "overly detailed." The author based his book on an incredible number of interviews and he uses numerous quotes from important sources, which adds a lot to the story as it unfolds chronologically. The book is very thorough in covering Jackson's Chicago years and his first year at LA. It gives what seems to be a very honest and fair picture of Jackson that is very positive overall. The only thing I didn't like were the numerous stories of the conflicts Chicago VP Jerry Krause had with Jackson as well as with Michael Jordan and Scottie Pippen. These are scattered throughout 100 pages of the 400 page book. They are part of the chronological history but I tired of them after awhile. Were it not for that, I'd probably give the book five stars.

10 of 10 people found the following review helpful.
A great account of Jackson's life
By Constantine Ananiadis
Having always been intrigued by Phil Jackson as a coach and a person, I was thrilled to see that an account of his interesting career and life had been published. Being a coach myself, I had always wanted to find how this living legend's mind works and maybe try to apply some of his ideas/concepts to my coaching. That was the reason that I had devoured "Sacred Hoops" as soon as it came out back in 95-96.
I was also excited to see "the value" that the book offers: 400 pages..."Not bad" I thought, and I went ahead and ordered the book right away!
The content of the book did not disappoint me one bit. It is nicely structured (chronologically) and it gives quite an insight and quite a few details of Jackson's life. Usually a slow reader, I breezed through this nicely written piece of work by Lazenby. I especially enjoyed the quotes from interviews and informal discussions that either Jackson himself or people he was associated with had given in the past. I also really liked the fact that the book includes Jackson's first season in LA. I think this adds tremendous value to the book: it makes its publishing a lot more timely and therefore more appealing.
My only couple of concerns with this publication are the following: a) The book seems to repeat itself at times mentioning the same thing over and over maybe from a different perspective but the same information/idea none-the-less. I apologize for not having a good example of this handy, but I wasn't taking notes while I was reading... b) The book is a little too "superficial" for my taste. Jackson is such a complicated and unique person and I think this book makes little or no attempt to try and "decipher" him. I am not sure, however, that that was even the intent of the author to begin with. Maybe all Lazenby wanted to do was give an account of Jackson's life and not really try to judge/critique his coaching techniques or philosophies. Regardless, I felt that since the author seems to "know" Jackson so well, he should have tried to offer an opinion on some of the controversial decisions in his personal or professional life.
Overall, I'd say that anyone interested in Jackson should get this book. Lazenby gives you an objective account of Jackson's life (the good AND the bad; unlike many autobiographies...) and one will have a great time reading through the stories and looking at the pictures.
Should a basketball (or other) coach get the book though in order to maybe "gain some coaching knowledge"? I wouldn't think so...

0 of 0 people found the following review helpful.
I really enjoyed reading about Phil's background
By Piotr W.
Difficult to rate this book as it's very well written and interesting to read, but the title is misleading. There's so little about Phil Jackson's mindgames, that making it a title of a book is mischievous. However, I really enjoyed reading about Phil's background, his years as a player, coach in CBA, assistant and then head-coach in two great franchises. It's a long journey, but I recommend to read this book.

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Rabu, 12 Oktober 2011

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Jim Croce -- The Greatest Hits: Authentic Guitar TAB (Authentic Guitar-Tab Editions), by Jim Croce

Bad, Bad Leroy Brown
* I Got a Name
* I'll Have to Say I Love You in a Song
* It Doesn't Have to Be That Way
* Operator (That's Not the Way It Feels)
* Photographs and Memories
* These Dreams
* Time in a Bottle
* You Don't Mess Around with Jim.

  • Sales Rank: #1836700 in Books
  • Brand: Example Product Brand
  • Model: 00-GF0658
  • Published on: 1994-08-01
  • Ingredients: Example Ingredients
  • Format: Sheet Music
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.25" h x 9.25" w x .25" l,
  • Binding: Sheet music
  • 104 pages
Features
  • Example Bullet Point 1
  • Example Bullet Point 2

Most helpful customer reviews

3 of 3 people found the following review helpful.
Genius Tragically Cut Short But Great Transcriptions of His Classics Survive Here!
By Frederick Baptist
I have bought and thrown away too many guitar tab books to remember but I have to say that this is one of the best ones that I've ever encountered. The book binding is done well enough so that the pages don't come apart easily despite frequent use. I know because I have committed tunes like "Photographs and Memories" and "These Dreams" to memory using this very well and accurately transcribed collection of songs with little trouble. Kudos to you, Yoichi Arakawa, for an excellent job of transcribing. Arakawa even indicates for you the tracks that are capoed and I like his manner of transcribing capoed pieces which makes it easy for me to understand unlike other versions where the transcriber inexplicably decides to tab as if the capo is already on. This confuses me and I much prefer the tab shown as if the capo is not on and then I can work my way up the fret myself once I put the capo on. In any case, mostly it's Guitar 2 that uses the capo on the tracks here with Guitar 1 only concerned for the track "I Got A Name" which is probably because Jim didn't write this one and so needed to adjust to his singing voice. The other tracks that he himself wrote only had Maury on Guitar 2 with the lead and harmony work using the capo.

It is indeed rare to find such accuracy in tab books like this and so I have to give credit where credit is due. Playing the Guitar 1 part along with the cd for "Photographs and Memories" was a breeze because of this for example. For tracks like "Bad, Bad Leroy Brown" the piano part is thoughtfully transcribed for guitar. All tracks come in both Tab and standard notation which is useful as I use the tab to know the fingering and I use the standard notation at the same time to learn the timing of the notes. Maury's guitar solos and harmonic playing along with Jim's is also very accurately transcribed. The tracks transcribed are:

1) Bad, Bad Leroy Brown
2) These Dreams
3) Time In A Bottle
4) Dreamin' Again (love those natural harmonics on the 12th fret)
5) I Got A Name
6) I'll Have To Say I Love You In a Song
7) It Doesn't Have To Be That Way
8) Operator
9) Photographs and Memories
10)You Don't Mess Around With Jim

in that order. These represent a very good sampling of Jim's best ever work and so this authentic guitar-tab edition is a real treat for fans of folk music who want to expand their repertoire.

Very highly recommended!

17 of 21 people found the following review helpful.
Guitar Tab Notation - 9 great songs
By William Curlew
This book is in Guitar Tab (Tabulature) notation and does NOT read like a standard music book - be warned! I am NOT a tab reader, the title did not indicate that the book was in Tab, so take the layout comments with a grain of salt. There are 9 very popular Croce songs in this collection, and they are the ones you would expect to be there. In back of the front cover is a key to the more arcane Tab notations found later in the book. Some of the basic stuff wasn't covered, but seems to be pretty obvious to anyone who does chording and can sight read a melody line. The chord names are printed above the music, without chord boxes, as the fingering is covered by the Tab notation. Tab looks like the strings of a guitar streched horizontally under the lines of music. Numbers on the strings indicate which fret position you are supposed to cover (but not which finger to do it with.) There is a second G clef stanza with the chorded notes indicated on it. The melody line also includes the harmony parts, and notes on when to use them, such as 'second verse only', etc. The arrangements are very rich, and sometimes include alternate guitar parts for different verses. Any guitar solo spots are also detailed, making this an excellent book to learn songs from. Since there are so many lines of performance information with each line of melody, they only get 2-4 lines of music on a page. That means the book is much bigger than you would assume from the number of songs included. It also means there is a LOT of page turning going on. This book is geared at teaching you the songs, and is not suited to performing from. The lyrics for all verses are included under the musical notation, with none of those annoying blocks of text for extra verses at the ends of the music. I don't do Tab, but I would rate this book an 8.

2 of 2 people found the following review helpful.
For a Guitar Player - Excellent
By A Customer
This book has every last note of the songs.. Usually you find Jim Croce Music with just one guitar transcriptions.... Having both guitar parts makes it poerfect... Now if a publisher would get around to doing the rest of his songs this way

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The Art of Photography...an Approach to Personal Expression (Edition 3.0), by Bruce Barnbaum

Bruce Barnbaum of Granite Falls, Washington has taught workshops since 1972, the same year that he received the Sierra Club's Ansel Adams Award for Conservation and Photography. His photography has been exhibited and collected worldwide. He has published four major books: "Visual Symphony", which featured 91 magnificently reproduced images and four sections; "Tone Poems - Book 1", featuring 90 images in three opuses along with a compact disc of classical piano music and "Tone Poems - Book 2", containing 91 images and three opuses along with a compact disc, merges the arts in new, subtle ways; and now his latest edition of "The Art of Photography, an Approach to Personal Expression", a textbook on photography delving into the technical, aesthetic, and creative aspects of this art form. This book is directed toward the serious amateur or professional seeking to make a personal statement through the medium of photography.

  • Sales Rank: #5632724 in Books
  • Published on: 2004
  • Binding: Spiral-bound

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Resolve: A New Model of Therapy, by Richard Bolstad

The RESOLVE framework integrates NLP's effective brief therapy and the personal encounter of psychotherapy. Using techniques that access the deeper structure of the brain for fast, permanent change, "RESOLVE" demonstrates how to: - identify the techniques that work for each client - create a relationship that empowers - introduce changes in life-approach - access inner skills, strategies and strengths - ensure that change occurs in the deeper brain structures where older patterns of behaviour were first laid down - recognise stages in the therapeutic process, and respond most effectively for that stage. Richard gives examples from his work with PTSD in Bosnia-Herzegovina, and with addictions, depression, anxiety conditions, personality disorders and psychoses in clinical practice in New Zealand and elsewhere. His framework is wonderfully clear and easy to follow for all those wishing to make fundamental life changes quickly and effectively. "A must read for any professional trainer or psychotherapist who wants to stay informed." - L. Michael Hall PhD, Cognitive-Behavioural psychologist, author and international trainer.

  • Sales Rank: #1831041 in Books
  • Published on: 2002-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.18" h x .49" w x 6.22" l, .78 pounds
  • Binding: Paperback
  • 232 pages

Review
A must read for any professional trainer or psychotherapist who wants to stay informed. -- L. Michael Hall, Ph.D.,author

A well-researched, well-paced, and well-written book which brings together many strands of therapeutic intervention. -- Denis Bridoux, NLP trainer

RESOLVE stands in its own right as a template for empowering change. --Michael Mallows, author

About the Author
Richard Bolstad PhD is a certified trainer with the International NLP Association. He has a doctorate in clinical hypnotherapy and is a member of the New Zealand Association of Psychotherapists. He has taught the RESOLVE model to psychotherapists and counsellors around the world. He is a co-author of the acclaimed book, "The Structure of Personality".

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7 of 7 people found the following review helpful.
More than NLP as usual, A pragmatic approach for therapists and change consultants
By Richard F. Liotta
I am a Clinical Psychologist (Ph.D). I have used NLP as a component of what I do as a psychotherapist for many years. I think this book is excellent on several levels. It is an NLP book, but it is more than that. It comes from an NLP perspective and does very well explaining and synthesizing the use of the NLP in the context of psychotherapy. What is unique about the book is that it links NLP techniques with the models used by other forms of therapy. Further it sites research, gives quality examples, and makes connections between several diverse approaches.

First the book provides a useful discussion of how NLP relates to neurology. It discusses several aspects of the model (representational, systems, submodalities, emotional states, etc.) and relates it how the brain functions. A discussion of the state-dependent qualities of neural encoding and the implications of this for intervention was fascinating. I have read many NLP books and Dr. Bolstad's presentation of this material was the clearest, most science based, linkage between NLP and how the brain functions that I have read.

The next section of the book categorizes NLP interventions into ten categories (such as anchoring, tasking, and linguistic reframing etc.) and goes through each, gives a case example, and then describes how these processes are evident in other models of psychotherapy. This section left me wanting more, as it was both provocative and integrative.

The last major section of the book presents the RESOLVE model, which is essentially a brief solution focused psychotherapy approach, informed by NLP propositions (and presuppositions). Because of the ideas the author chooses to explain and explore this was much more than his slant on brief therapy. For instance he describes a Personal Strengths model, relating NLP terms to Jung's model of personality! The implications of his model to choosing the appropriate interventions are very useful and compelling.

In sum this book impressed me. It is packed with useful information, explanation, and ideas to consider. It is extensively referenced, citing research, other NLP developers' ideas, and indeed non-NLP models of change. This is not a book focused on NLP "pyrotechnics" (his term), rather it is integrative and practical. It notes that NLP frames are useful for explaining what therapist from many orientations do, while respecting what others do. Psychotherapist, NLP practitioners and trainers, and researchers should read this book. I recommend it very highly.

2 of 2 people found the following review helpful.
Insightful and Useful
By Susan Thrasher
I purchased this book a couple of years ago, shortly after doing my NLP training with author Richard Bolstad. I bought it thinking it would be a concise summary of what we'd learned under his tutelage. (Richard, incidentally, is an outstanding teacher.) At first, for practical purposes, I found myself referring more to Richard's extensive course manuals. But with time, this book has become more and more for me a profoundly useful source of guidance, inspiration, and understanding.

This is probably not the ideal book for the casual layman who knows nothing about NLP or therapy and just wants to learn a little about it. It IS a good book for anyone--with NLP experience or not--who is working with clients in a therapeutic setting. It IS a very worthwhile purchase for anyone studying psychology at university-level who wants a better understanding of how and why we think and behave the way we do, and how changes in thinking and behaviour can occur, resolving many of life's issues. Bolstad's summary of what's going on behind psychological "dis-eases" like anxiety, depression, schizophrenia, and addiction is more concise, useful and insightful than anything I encountered in the standard psychology texts I studied at uni. And of course "Resolve" IS an excellent book for anyone with an NLP background who wants a solid, well-researched summary of the basics in this under-rated field of therapy.

Packed with clear explanations, real-life examples, and sound summaries of research, this book bears repeated readings and dippings-into.

2 of 2 people found the following review helpful.
NLP and other therapy models
By Eduard Drudis
Dr. Bolstad presents his model, RESOLVE (NLP based), along with an interesting explanation of the different views other therapy methods. I am in an basic NLP knowledge level so it was very clarifying for me. And, I think, it could be for other people in my level

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Jumat, 07 Oktober 2011

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  • Sales Rank: #4924232 in Books
  • Published on: 1971
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 329 pages

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This book is organized around the 14 "Service Principles" with a chapter dedicated to each. The most recent research is integrated throughout to support each principle and each chapter provides "Exemplars of Excellent Service". A "Moment of Truth" feature interspersed throughout the book provides an open-ended guest service vinette and allows the reader to provide an appropriate response or analysis of the situation that reflects an understanding of the principle being covered. A "Lessons Learned" section at the end of each chapter provides both practitioners and students with a review of the material quickly, in a useful, applied way.

  • Sales Rank: #1012858 in Books
  • Published on: 1999-12-13
  • Original language: English
  • Number of items: 1
  • Dimensions: .72" h x 7.41" w x 9.24" l, 1.50 pounds
  • Binding: Paperback
  • 464 pages
Features
  • Very good condition

About the Author
Cherrill P. Heaton (Ph.D.) recently retired as Professor of Organizational Communications from the University of North Florida where he taught organizational and business communications to students in the graduate business programs for thirty years. In addition, he taught short courses in effective business communication in numerous executive education programs. Besides serving as editor of Management by Objectives in Higher Education, he is the co-author of several articles on service management and four texts; Principles of Management: A Decision Making Approach; Organizational Theory, Achieving Service Excellence: Strategies for Health Care; and Managing the Guest Experience in Hospitality. He also served as managing editor for the Academy of Management Executive.

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0 of 0 people found the following review helpful.
Managing the Guest Experience in Hospitality
By hay23
I bought this book because it was required for one of my classes... but I will be keeping it for future reference! Helps explain all minor details that help in the hospitality field!

0 of 0 people found the following review helpful.
Buy the updated version
By A. Giles
This book has some good examples and gives a good in-depth look at guest services, but the newer version is much better organized.

0 of 0 people found the following review helpful.
Five Stars
By wilberto
Perfect

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