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60 Minute Strategic Plan, by Anne Marie Smith, John E. Johnson
PDF Ebook 60 Minute Strategic Plan, by Anne Marie Smith, John E. Johnson
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2 Stages, 12 Steps, 300 Words. Planning and Problem Solving for the Real World. The 60 Minute Strategic Plan is an innovative system that guides individuals or teams to think, plan, and act creatively and decisively on issues large and small. Easy to understand and easy to use...it's simple, it's quick, it works. This book introduces you to a flexible planning tool guaranteed to improve the speed and quality of your decisions and help turn your business vision into reality. You will: Learn a strategic planning process that is simple in format, is quickly completed, easily communicated, and readily adjusted; Define where you want your business to go and how you ll get it there; Establish the best imaginable outcomes for your strategic issue; Finish a realistic first draft plan by the end of the book; Be able to apply the 60 Minute process at any time on any issue.
- Sales Rank: #389710 in eBooks
- Published on: 2011-01-09
- Released on: 2011-01-09
- Format: Kindle eBook
Review
As a member of the Board of Directors for a regional non-profit healthcare organization, I recommended using the 60 Minute Strategic Plan as a tool to help us reposition our brand competitively via a new slogan and new marketing communication campaign. The process worked better than we had hoped and we were able to give clear creative direction to our advertising agency in hours rather than days. We are extremely delighted with the end results. --Robert K. Leonard, Hospice By The Bay Foundation
It is a relatively quick read with a huge payback. I was extremely impressed with both content and style. This has all the makings of being as big with CEOs as One Minute Manager was to managers in the 80's. --Alan Landry, Management Consultant/Adjunct Professor, Pepperdine MBA Marketing Management
First, speaking as an academic with a Ph.D. in Strategic Management let me say it is refreshing to find a book that cuts past the theorizing and philosophizing and gets right to implementation. As an administrator, I have just walked through the process for a current project of my own and found that it did a great job of keeping the process focused on specific, measurable, and actionable items. The map will allow me to represent the overall plan to the team here at work in way that will make sense to everyone. In the past we have either tended to get bogged down in debating theory and concepts or get overwhelmed by minutiae. The 60 Minute Strategic Plan has provided me with a tool for not only organizing my thoughts, but serves as a communications tool for driving implementation. --Richard C. Thompson, Ph.D., Dean School of Business, Jones International University
About the Author
John E. Johnson is the creator of the 60 Minute Strategic Plan process. Johnson has been a strategic management consultant and speaker helping organizations and their management teams for 25+ years. Additionally, Johnson has nearly 30 years of experience in senior marketing management with consumer products in national and international arenas.
Anne Marie Smith is a successful business consultant and entrepreneur with over 26 years in business process development and corporate communications. Smith started her first company in 1995 and, over the course of ten years, built it into a high-growth, successful venture. Smith sold the business in 2004 and is now a partner in 60 Minute Strategic Plan, Inc. Smith s passion is helping organizations achieve and excel.
Most helpful customer reviews
15 of 16 people found the following review helpful.
A good book on strategic planning that resulted from years of workshop presentations on the subject.
By Jeff Lippincott
This is a good book. It was short, and easy to read. It is the fourth book covering strategic planning that I have reviewed for Amazon. And unfortunately, it is the fourth book on strategic planning which could only muster a 4 star rating from me. For some reason, authors seem to have a problem making the subject interesting, and presenting the subject material well. But don't get me wrong, I think this book is definitely worth the read. And I suspect anyone in charge of running a business OF ANY SIZE will get considerable insight into strategic planning from turning the pages of this book.
The main strength of this book is how the authors have condensed its content into a fill-in-the-blank diagram that fits onto a single sheet of 8.5x11 paper. The diagram puts strategic planning into perspective and after studying the different components of the diagram a bit will probably become part of the executive's arsenal of leadership/management tools.
My favorite chapters were:
1. Why Plan?
2. On Quantification and Consequences
11. Step 8, Vital Signs
16. Implementation (From Paper to Shoe Leather)
To me the messages included in the above 4 chapters were the strong points of the book. There is so little planning going on in the business world, that the argument presented in Chapter 1 really rang true for me. And plans need to be quantified and consequences need to be evaluated. Thus Chapter 2 was good. I thought the authors did a particularly good job of talking about a plan's vital signs: measurements to audit, track, and identify behavioral adjustments. And a plan that doesn't get implemented is worthless. So Chapter 16 was great!
I would have liked the book better if more had been written about business plans. The authors say business plans win battles and strategic plans win wars. I don't see it that way. I see it more like business plans are GRAND strategic plans. And strategic plans are merely plans to "fix" or "make better" a business plan. As a result of my difference in opinion, I thought the chapter on Issues could have been expanded and made much better. And coming up with less than great issues (questions or problems to solve) will doom an entire strategic planning pocess.
I also would have liked the book better if the Second Step in the book were titled "Consequences" rather than "Assumptions." It wasn't until I read Chapter 5 about the Second Step that I understood that consequences had to be listed - not assumptions. 4 stars!
10 of 10 people found the following review helpful.
Basic, Solid, and Practical
By Robert Morris
Frankly, before I began to read this book, I incorrectly suspected that it would be no more than a variation on strategy for "dummies, " "idiots" etc. For many busy executives in need of a solid introduction to the basics of formulating and then implementing an effective strategy, I soon concluded that this book will be of substantial value, especially to decision-makers in smaller organizations that have limited resources. I also highly recommend it to those preparing for or are only recently embarked on a business career. John E. Johnson and Anne Marie Smith offer a one-page template for a 12-step process that begins with a focus on a core issue (i.e. an obstacle to or opportunity for growth) and concludes with a focus on a "title" (i.e. a vision which can be expressed in only 3-5 words). The first six steps are strategic; steps 7-12 are tactical. Long ago, I realized that strategies are analogous to "hammers" and tactics are analogous to "nails." The former "drive" the latter. Obviously, it is imperative to formulate the appropriate strategy first, then select those tactics that are most appropriate to successful implementation of it.
Johnson and Smith carefully organize and then present their material with 16 chapters, with a separate chapter devoted to each of the 12 steps. I especially appreciate the fact that, after briefly explaining the "what" of strategic planning and implementation, they devote most of their attention to the "why" and "how" of that critically important process. There are no head-snapping revelations in their narrative, nor do Johnson and Smith claim to offer any. Rather, their purpose is to concentrate on basics. It remains for each reader to use the template to guide and inform the development of her or his own strategy and tactics.
I especially appreciate, also, various reader-friendly that Johnson and Smith use in each chapter that serve two separate but related purposes: they highlight key points within a given context, and, they facilitate, indeed expedite review of those points later. For example, a "Table" in Chapters 4 and 16 that summarizes "Clues to Strategic Issue Selection" (used with Permission of Faust Management Corporation) and "Pucker Reward Factors," respectively. Also a "FastTrack" section at the conclusion of most chapters that offers a Summary, Sample Company, Examples, and On Your Template.
When explaining the first six steps, Johnson and Smith help their reader to identify a strategic issue and envision the best imaginational outcomes for this issue, outcomes that motivate those in the given enterprise as well as their co-workers and the customers entrusted to their care. Only then can the selected strategy achieve sufficient buy-in. With regard to the last six steps, Johnson and Smith help their reader to "confront reality in terms of obstacles to overcome, ways to measure progress, performance gaps to close, and actions to take to achieve the vision." They conclude by citing Winston Churchill's nine-word commencement speech to an Oxford University graduating class: "Never give in, never give in, never give in." he then sat down to thunderous applause. I conclude this brief commentary with two other quotations that also seem especially relevant:
"Vision without execution is hallucination." (Thomas Edison)
"There is surely nothing quite so useless as doing with great efficiency what should not be done at all." (Peter Drucker)
7 of 7 people found the following review helpful.
Great Workbook
By SG Lauck
60 Minute Strategic Plan is a great business book! As the back cover states ".... an innovative planning and problem solving system." It is 147 pages that engage both the logical left-brain and the creative right brain to develop and implement a workable strategic plan. I really see it as a complete workbook.
The authors have put together a workbook that actually takes the drudgery out of planning. The material is laid out well; it is entertaining, instructional, and informative. The material is presented in a building block method; each chapter builds on the previous, and is filled with samples, examples, and provides a sample company to illustrate actual execution.
In the preface the author mention working with entrepreneurs and how a quick planning tool was needed, given the tremendous time commitment required building a business. I can see how this workbook can reduce the time commitment to strategic planning. Please don't think this is a shortcut, it is not. The book will get you focused as you complete the exercises.
In summary, while this book was an output from working with entrepreneurs, or what we think of as small business people. I can see the flexibility of using this workbook to tackle most, if not all, business issues in any department of any size company.
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