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• Published on: 1600
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Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

• Sales Rank: #1860447 in Books
• Published on: 1998-10-16
• Released on: 1998-10-02
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .75" w x 6.10" l, .70 pounds
• Binding: Paperback
• 288 pages

From the Back Cover

Praise for Entry Strategies for International Markets, Revised and Expanded

"To a generation of students and readers, Franklin Root has been known as the leading authority on the international entry strategies of companies. His new edition represents the latest word on an evolving and complex subject. Professor Root offers recent examples of company practices and greater detail on the complexities of global integration. Both practitioners and academics will find a wealth of useful information and valuable insights."
—FAROK J. CONTRACTOR,Rutgers University

"Breakthrough advice for international executives. Loaded with useful examples. Must reading."
—DAVIDA. HEENAN,President and CEO, Thea. H. Davies & Co., Ltd.

About the Author

FRANKLIN R. ROOT is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Almost a step by step guide.
By Peter Missine
The book encompasses many of the dilemmas that businesses find when going international. Its approach is somewhat long in a few points, but overall its a very good book and can almost be used as a step by step guide for business students.

0 of 0 people found the following review helpful.
Overall good practical book
By Nate
This book is more of a how to rather than a book for lecture. This was one of the only enjoyable parts of the entering foreign markets class I took.

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• Published on: 1600
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The subject of mineralogy has moved away from the systematic treatment of mineral groups toward the study of the behavior of minerals in response to geological processes. It is vital that we understand the physics and chemistry of minerals as this response generally involves structural and chemical changes within individual minerals as well as reactions between minerals. This is the first text to provide an introduction to modern mineralogy for undergraduate students. The main, and often complex, concepts required to understand minerals and the processes that take place within them are presented in an easy to follow manner without any complex mathematical treatment. The book deals with solid-state transformations in minerals, which take place in response to changes in temperature and pressure, as well as introducing the basic crystallography, physics and chemistry needed to understand these processes. No knowledge of physics, chemistry and mathematics beyond high-school level is assumed.

• Sales Rank: #1295491 in Books
• Brand: Brand: Cambridge University Press
• Published on: 1992-11-27
• Original language: English
• Number of items: 1
• Dimensions: 10.87" h x .98" w x 8.62" l, 2.67 pounds
• Binding: Paperback
• 480 pages

Features

• Used Book in Good Condition

Review
"...will be a valuable teaching resource. It brings mineralogy up to date and discards the obsolete baggage occasionally associated with the subject." S.A.T. Redfern, Geology Magazine

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0 of 0 people found the following review helpful.
Five Stars
By Dion L. Heinz
A very nice book, but it is showing its age. I hope a newer edition can be made.

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Building Strong Brands, by David A. Aaker

Ebook Building Strong Brands, by David A. Aaker

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In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand.

A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products.

Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed.

As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

• Sales Rank: #149015 in Books
• Brand: Free Press
• Published on: 1995-12-12
• Released on: 1995-12-12
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.40" w x 6.12" l, 1.26 pounds
• Binding: Hardcover
• 400 pages

Features

• Great product!

From Publishers Weekly
Aaker (marketing, Univ. of California- Berkeley) has written a sequel to his Managing Brand Equity (Free Pr., 1991). In this latest offering he tells how to deal with the fragmentation of markets by building brand identity, creating brand personality, and managing a brand system. With extensive case studies and illustrations of companies' ads, he emphasizes positioning a brand personality to match that of the consumer being targeted. Kingsford, known for its charcoal, tried to move into a line of foods but failed, unable to shake its charcoal image. Healthy Choice created the perception that healthy foods can taste good. Saturn developed from a new company in an old industry and had to "sell the company, not the car." Aaker's well-written book is for specialists in the field of marketing. Recommended for large business collections.
Joel Jones, Kansas Cty. P.L., Mo.
Copyright 1995 Reed Business Information, Inc.

From Booklist
Although the author's credentials (he's a University of California at Berkeley business professor) might seem to exclude average readers, that is, those outside the marketing profession, there's a great deal of interesting general information packed into these pages. Far from being an ethereal dissertation on brands, brand equity, and brand identity, Aaker's book presents case examples to which anyone can relate. It is edifying to peruse the sections on past brand strategies and on the making of the Saturn automobile brand, among other topics. Barbara Jacobs

Review
Joseph W. Tripoli Senior Vice President, Global Marketing, Products and Services, MasterCard International Incorporated Rarely is the sequel as good as the original. This time it's better! With compelling case studies and insightful discussion, Aaker extends the concepts put forth in Managing Brand Equity to create the first true owner's manual for brand managers. Aaker is the brand name in brand management!

Peter A. Georgescu Chairman and Chief Executive Officer, Young & Rubicam Inc. Aaker's "brand system" and his discussion of brand equity measurement should fundamentally change our perspectives on marketing.

Peter Sealey, PH. D. Former Senior Vice President, Global Marketing, The Coca-Cola Company; presently Executive Consultant to the President, Sony New Technologies Inc. A must read...will take us to a new level of understanding...a treasure!

Robert A. Lutz President and Chief Operating Officer, Chrysler Corporation A failure to maintain strong brands is one of the key reasons the American auto industry encountered a "lost generation" of customers in the 1970"s and 1980"s. And one of our fundamental problems was mistaking "brand identity" (what we wanted to be) for "brand image" (what we really were)—just one of the many issues explored in this insightful book. Every American company could benefit from the kind of soul-searching about brands that Professor Aaker advocates.

Tom Peters Author of The Pursuit of WOW! A masterpiece...sophisticated, practical, and readable. It applies to the Big Guys....and makes sense for start-ups as well. Brand loyalty is anything but dead: Believe it!

Dennis Carter Vice President, Director of Marketing, Intel Corporation A must for all marketing people.

Stephen P. Weisz Senior Vice President, Lodging Brands, Marriott Lodging Group A breakthrough work on the strategic value of brands...required reading for anyone who must maximize the profitability of their brands.

Joe Weller Chairman and Chief Executive Officer, Nestle USA, Inc. Managing Brand Equity established the baseline. This book builds on that solid foundation.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Frederick A Spaeth
Excellent thorough coverage

3 of 5 people found the following review helpful.
Fantastic.
By A Customer
Branding appears to be a mushy, unquantifiable subject. Before I bought this book I read through countless articles on the subject that just didn't make much sense. Reading Aaker's book provided the opposite experience: crystal clear, a compelling argument for why brand matters and how best to build one.

2 of 4 people found the following review helpful.
Brand Management
By Frenchbluehen
It was a course textbook, but it was a rather nice read. Not too technical.

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[N560.Ebook] PDF Download Modigliani, by Victoria Charles

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Modigliani (1884-1920) was a painter of great unhappiness in his native Italy and felt only sorrow in his adopted country of France. Out of this discontent came forth Modigliani’s original work, which was influenced by African art, the Cubists, and drunken nights in Montparnasse.

His portrayal of women—sensual bodies, almost aggressive nudity, and mysterious faces—expresses their suffering and feelings of being unloved and unjustly disregarded. Modigliani died at the age of 36.

• Sales Rank: #1118506 in eBooks
• Published on: 2013-03-15
• Released on: 2013-03-15
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Artist history
By David Taylor
I very much enjoyed the book. The book was very enjoyable but came to an end to quickly. I would have liked to have seen more of his work.

0 of 0 people found the following review helpful.
who could not love old Modigliani anyway
By lily ennis
Well, who could not love old Modigliani anyway. The book didn't have much to add to other literature that I've read. I only have a paper white kindle so could not see his beautiful paintings.

0 of 0 people found the following review helpful.
Five Stars
By Kindle CustomerJeanne A. Riccio
Fabulous

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